Social Media Today1 week agoMarketingMeta Adds Video to Its Automated Catalog AdsAdvertisers can upload entire product catalogs to Meta for personalized ad displays based on user preferences. [ more ]
BBC News1 month agoData scienceArrests during Tipton factory immigration raids - BBC NewsManage consent settings on AMP pages to control data collection and personalized ads outside of the UK. [ more ]
Marketing Dive3 months agoMarketingQuaker celebrates everyday moments of affirmation in creative resetQuaker Oats unveils global brand platform emphasizing everyday heroes like parents and personalized ads tailored to different markets. The 'You've Got This' campaign by Quaker aims to evoke emotions by showcasing small moments that make a big impact in people's lives. [ more ]
Exchangewire3 months agoOnline marketingNearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis ResearchCTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK. Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector. Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions. [ more ]
Nature3 months agoPrivacy professionalsA machine learning model to predict privacy fatigued users from social media personalized advertisements - Scientific ReportsSocial media has a global reach with over 4.8 billion active users. Personalized ads on social media can lead to privacy fatigue, which affects users' behavior more than privacy concerns. [ more ]
Adweek3 months agoMarketingJohn Stamos Will Lauch Zeam in Regional Super Bowl AdsZeam is a new streaming platform that offers news, sports, and culture from local television stations across the country. The platform is launching with a regional campaign during the Super Bowl, featuring personalized ads for each market. [ more ]
Social Media Today5 months agoEU data protectionMeta Faces a $600 Million Fine in Europe Over Possible Data Protection Laws ViolationsSpanish media outlets accuse Meta of gathering user data without consent in violation of GDPR. Meta justifies personalized ads as essential for user experience. [ more ]
SheFinds6 months agoDigital life'Your Personal Info On Your iPhone Isn't Safe' Until You Change These Privacy Settings According To A Tech ExpertiPhone privacy settings are crucial for protecting personal information Disabling tracking, personalized ads, and analytics can enhance privacy [ more ]
www.theguardian.com6 months agoDigital lifeMy doctor diagnosed me with ADHD so how did my phone find out? | Sarah MarshSocial media platforms can use personal data to personalize ads and recommendations based on a user's health condition. Targeted advertising can lead to privacy concerns, especially when it comes to health data. [ more ]